Trader Joe S Writeup - 1124 Words

Trader Joe’s No average Joe Trader Joe’s is an American privately held chain of grocery stores founded by Joe Coulombe. Trader Joe’s have been successful business for long time with their unique innovative strategy of selling natural and organic food products with only one brand of an item for low price. Their unique culture of relaxed beach environment and helpful knowledgeable employees makes their customer to stay loyal to the brand. Eighty percent of Trader Joe’s has in-house products that differentiate them from competitors and hard to imitate. Trader Joe’s target young educated people who want to eat healthy for low prices. They can really expand their business by investing in marketing, social media, loyalty- card program and†¦show more content†¦Moreover, other brand of an item might be more likable by the customers over Trader Joe’s brand. The intensity of competition is high as Whole Food and Kroger are trying imitate what Trader Joe’s are doing, and since they already have brand name achieved, it is not hard to get their prices down by negotiating with suppliers and making their own brand name organic food. In conclusion, the food and grocery industry is attractive since more companies are going towards natural and organic food. With right marketing techniques , good customer service and quality products, it would be good investment in this industry. Environmental Scan Trader Joe’s demographics are college students, health conscious, out-of-work professors, and most important educated customers. Socio-Cultural environment shows that society is gearing towards more natural and organic food and becoming health conscious. More people are having homemade food from savings perspective. Political environment show that FTC has tighten regulation to keep competitive environment. Also, due to Obama Care there is some savings for people that makes grocery products more affordable. Technological environment shows that there is more Point of Sales systems available with electronic shelf labels and scanner. In addition, self-checkout registers and advertising through mobile apps are getting more common. Economic